In the whirlwind of running a small business or a startup, the importance of completing regular website maintenance tasks can sometimes fall by the wayside. But an outdated, glitchy, or insecure website can harm your business reputation, lower your search engine rankings, and create a poor user experience. To keep your website effective and your business thriving, here are the essential monthly website maintenance tasks you should be performing as a small business owner.
7 Website Maintenance Tasks to Perform Each Month
Updating and Testing Plugins and Website Functionality
The online world never stops advancing. Every month, your website’s plugins and functionalities should be updated to their latest versions. This not only ensures your site operates smoothly but also prevents any security risks that outdated plugins might pose. After installing these updates, take the time to test your website and confirm everything is working as it should. This is critical because even when you’re updating plugins — which is important — those updates can end up breaking other elements of your site that you didn’t expect.
Optimizing Your SEO Strategy
Search engine optimization is not a one-time task, but an ongoing process. As search engine algorithms change, so should your SEO strategy. Regularly update your website content, keywords, and metadata to align with these changes. Pay attention to any shifts in your industry’s popular search terms and adjust your content accordingly.
Checking and Boosting Website Security
Cybersecurity threats are a very real concern for businesses of any size. Your website should have the latest security updates and patches installed every month. Regular vulnerability assessments can help identify any potential security gaps and ensure that your website is protected against the latest cyber threats.
Monitoring Site Performance
Slow-loading pages, broken links, and glitches in functionalities like checkout or contact forms can greatly affect the user experience and your site’s overall performance. Monthly monitoring allows for these issues to be identified and fixed promptly, ensuring a smooth experience for your visitors.
Regular Website Backups
Having up-to-date backups of your website data is crucial. System malfunctions, human errors, or cyber-attacks can all lead to data loss. Monthly backups ensure that, in case of such events, your data can be restored quickly, preventing any significant disruptions to your business operations.
Checking and Updating Content
Content is king, and outdated content is the downfall of many otherwise successful websites. Review your website content monthly to ensure that all the information is accurate and current. Replace any outdated statistics or facts and update your site with fresh content that aligns with your current business goals.
Analyzing Site Traffic
Understanding how users interact with your website can help improve its performance and conversion rates. Use analytic tools to track key metrics such as user behavior, bounce rates, and conversion rates. These insights can inform necessary tweaks to your website design or content strategy.
Do Website Maintenance Tasks Feel Overwhelming?
Performing these website maintenance tasks on a monthly basis may seem like a lot, especially when you’re already juggling many other business responsibilities. But remember the success of your online presence depends largely on consistent website maintenance.
If you’re finding it challenging to keep up with these tasks, partnering with a professional website maintenance provider could be an effective solution. They can handle these tasks on your behalf, freeing you up to focus on the strategic aspects of running your business.
Investing in regular website maintenance is an investment in the ongoing success of your business. After all, your website is often the first touchpoint potential customers have with your business – let’s make sure it leaves a lasting, positive impression.
YOUR WEBSITE SHOULD BE AS GREAT AS YOUR BUSINESS IS
Ok, you keep hearing that your website is the front door of your business but you just don’t see it. Most of your business comes from referrals and your website is just there. This limits you at only being able to reach the people you can yourself. On top of the fact that when the people you meet see your site, it gives an impression of what it will be like working with you.
You should be confident that your site is up to date, searchable on Google and tells the story as well as you do.
The problem is that your nephew doesn’t have enough experience, you have to manage the freelancer and you don’t want to pay for an expensive site redesign.
The truth is you’re tired of having a website that breaks and is not generating business.
Maintaining your website should be easy. Now it can be. Reach out to learn more about how our team can help you today!