Having a strong online presence is non-negotiable for small businesses looking to thrive online. One crucial aspect of this presence is ensuring that your business website appears prominently—and often— in Google search results. But why should small business owners care about their website’s visibility on Google?
The Benefits of Ensuring Your Website Shows Up on Google
Be Seen by More Customers: When your website shows up on Google, more people can find your business online, increasing your chances of attracting new customers.
Build Trust and Credibility: Showing up on Google can boost your business’s credibility and trustworthiness in the eyes of potential customers.
Outshine Competitors: Standing out on Google can give you an edge over competitors and help you capture the attention of people searching for products or services like yours.
Drive Website Traffic: Appearing on Google can bring more visitors to your website, potentially leading to more sales and conversions.
Cost-Effective Marketing: Being visible on Google through organic search results can be a cost-effective way to market your business compared to traditional advertising methods.
Gain Valuable Insights: Tools like Google Analytics can provide data and insights into your website’s performance and visitor behavior, helping you make informed business decisions.
Want to make your small business website shine on Google? You’re in luck because boosting your website’s visibility to attract more customers doesn’t need to be a tech headache. We’ve put together an easy guide you can follow to get Google to notice your website.
6 Tips to Skyrocket Your Website’s Visibility
1. Ensure Your Website is Google-Friendly
Start off by ensuring your site is easy for Google to find and loves to show off. That means your website is mobile-friendly, loads quickly, and is organized in a way that makes sense. Google loves sites that offer a great experience for visitors.
2. Use Relevant Keywords
Keywords are the foundation of an effective SEO strategy. To start, think about what words your customers use when they’re looking for what you sell. Include these words naturally in your website’s text, headlines, and descriptions. Just remember, stuffing your content with too many keywords might do more harm than good.
Here’s how you can find keywords that work for your website:
Start With Your Business in Mind: Think about words or phrases that describe what your business offers. These are your starting keywords, known as seed keywords.
Get Inspired by Google: When you type in your seed keywords on Google, notice the suggestions that pop up. These are real search terms people use and can give you more ideas.
Listen to Your Customers: Pay attention to what your customers are saying online and on social media. The words they use can be gold for finding keywords that speak to your audience. Using websites that collect online users’ Google Search questions, such as Answer The Public, can help you figure out exactly what people are searching for.
3. Keep Your Content Fresh and Valuable
Regularly update your website with new, original content that your audience will find useful. Whether it’s blog posts, how-tos, or updates about your products or services, providing answers and valuable insights can help your ranking on Google and keep your website visitors engaged.
4. Ensure Your Website is Secure (HTTPS)
HTTPS is like a secure shield for websites. It protects your personal information, like passwords and credit card details, when you use a website. Google loves to give a thumbs-up to secure websites. If your site’s address starts with HTTPS (S for secure), you’re good. If not, getting an SSL certificate to switch to HTTPS can boost your rankings and make visitors feel safer.
5. Use Local SEO Tactics
For small businesses, being found locally can be a game-changer. List your business on Google Business Profile and other online directories, making sure your name, address, and phone number are consistent.
Here’s how you can optimize your Google Business Profile:
- Claim and verify your Google Business Profile listing.
- Ensure your business name, address, phone number, and operating hours are accurate and consistent across all online platforms.
- Encourage customers to leave positive reviews on your Google Business Profile.
6. Improve Your Website’s Loading Speed
Nobody likes a slow website — and Google doesn’t, either. You can make your website faster by making images smaller, cutting down on redirects, and avoiding anything else that could slow down your site.
Breezy Sites Can Improve Your Google Rankings
Improving your small business website’s visibility on Google is an ongoing process. It requires consistency, patience, and a willingness to adapt to changes in Google’s algorithms. By implementing these strategies, you can increase your chances of appearing higher in search results, helping attract more visitors and potential customers to your website. Remember, SEO is a marathon, not a sprint, and the efforts you put in today will benefit your business in the long run.
YOUR WEBSITE SHOULD BE AS GREAT AS YOUR BUSINESS IS
Ok, you keep hearing that your website is the front door of your business but you just don’t see it. Most of your business comes from referrals and your website is just there. This limits you at only being able to reach the people you can yourself. On top of the fact that when the people you meet see your site, it gives an impression of what it will be like working with you.
You should be confident that your site is up to date, searchable on Google and tells the story as well as you do.
The problem is that your nephew doesn’t have enough experience, you have to manage the freelancer and you don’t want to pay for an expensive site redesign.
The truth is you’re tired of having a website that breaks and is not generating business.
Maintaining your website should be easy. Now it can be. Reach out to learn more about how our team can help you today!
