Pricing
The price we publish is the price you pay. Fixed fees for productized work; for scoped projects, a written quote that states exactly what drove the number.
Essentialfrom $97/mo
Growthfrom $297/mo
AI Operationsfrom $497/mo
published prices: the number is the number
Website management retainers run $97 to $497+ per month across three tiers, and fixed-fee diagnostics run $150 to $2,500: a $795 Technical Audit, $795 CWV Diagnostic, $495 Migration Assessment, and AI Search Readiness Audits from $1,500. Builds and sprints start at $950 (AI app launch) and $1,500 (CWV remediation), with an AI knowledge base at $4,500 fixed.
With a senior team doing real human review, $95 to $500+ per month is the honest market range; ours starts at $97.
from $97/mo
Most popular
from $297/mo
from $497/mo
Cancel monthly.
management retainer tiersPrice$795 fixed fee
Price$150–$250
Price$795, credited toward sprint
Price$495, credited toward migration
AI Search Readiness Audit, Standard
Price$1,500 fixed
AI Search Readiness Audit, Large / E-Commerce
Price$2,500 fixed
The $795 Technical Audit is the general entry point and screens AI-readiness; the AI Search Readiness Audit is the full evidence-graded specialist product, sold on the AI search page.
Price$1,500–$2,500 by template count
Price$950 fixed
Price$2,950 fixed
Knowledge Base Assistant (base build)
Price$4,500 fixed
Production-Safe AI Management (mandatory attach)
Pricefrom $497/mo (= AI Operations tier)
Complex scoped work gets a written fixed quote instead of a published price, and the quote states its drivers.
Starting pointquote, from $1,500
What drives the quotePage and product count, Platform pair, Custom functionality to rebuild, Integrations
Infrastructure & Server Migration (AWS)
Starting pointquote, from $2,500
What drives the quoteData volume, Service count, Downtime tolerance
Enterprise / E-Commerce Sprint
Starting pointquote, from $2,500
What drives the quoteTemplate count, App and script inventory, Platform constraints
Starting pointquote, from $2,500
What drives the quoteFinding count, Template count, CMS constraints
Multi-Source / Complex KB Build
Starting pointquote, from $6,000
What drives the quoteContent source count, Auth-gated content, CRM/helpdesk integrations
Starting pointquote, from $6,500
What drives the quoteCatalog size, Integrations, Guided-selling logic
Custom Web Application Development & Support
Starting pointquote
What drives the quoteScope, Integrations, Support tenure
Starting pointquote (sold via Strategy Hour)
What drives the quoteInvolvement level, Engagement length
Steve Soto and Xavier Emerson set every price on this page themselves. No account manager marking it up, no sales team with a quota to hit. They've worked directly together since 2013, and the number published here is the same one they'd quote you sitting across the table.
Diagnostic fees credit toward the corresponding project: the $795 Technical Audit and CWV Diagnostic credit toward their sprints, and the $495 Migration Assessment credits toward the migration. You never pay for the diagnosis twice.
Straight answers
Because hidden pricing shifts the cost onto you: discovery calls, proposals, and negotiation before you know if you can afford anything. Published fixed fees let you decide in five minutes. It also keeps us honest; a published price can't quietly grow.
Market-wide, $20 to $40 per month buys automated updates with no human review; $95 to $500+ buys managed care with real engineers. Our tiers run $97, $297, and $497+ per month, and the tier table above says exactly what each adds.
The "from" price is the real entry price for a standard site on that tier. Larger or more complex sites can price higher within the tier, and you'll know your exact number before you commit, in writing.
Because publishing a fixed price for genuinely variable work would mean padding it. Migrations and custom builds vary by an order of magnitude with scope, so they get a written fixed quote instead, with the drivers stated. The quote is then the price.
Yes, dollar for dollar. The $795 audit or diagnostic comes off the sprint price; the $495 migration assessment comes off the migration. If you stop after the diagnostic, you keep the report and owe nothing more.
The $795 Technical Audit is the general diagnostic: performance, security, SEO infrastructure, and an AI-readiness screening. The AI Search Readiness Audit is the deep specialist product: evidence-graded analysis of how AI systems crawl, render, and cite your site. Start with the $795 audit unless AI search visibility is specifically why you're here.
No. Fixed fees are fixed, and quotes are fixed once written. If you change the scope mid-project, we re-quote the change in writing before doing it, and you approve it or we don't.
The credit system is the discount: diagnostics credit into projects, and most sprint clients move onto retainers where monitoring catches problems before they become new sprints. We don't run promotional pricing; the published number is the number.
No surprise invoices
Every tier on this page is the price you pay. If you're not sure which one fits, start with the audit and we will tell you.
