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AI search readiness

The AEO Technical Checklist & Audit

Before you rewrite a word of content, your site has to pass a technical floor that answer engines depend on. This page is the checklist; the audit grades you against it with evidence.

What Is the AEO Technical Audit?

AEO readiness is checkable: content present in raw HTML, valid JSON-LD, question-shaped headings with answer-first paragraphs, clean indexability, and crawler access for AI user agents. The AI Search Readiness Audit ($1,500 standard, $2,500 large or e-commerce) tests all of it and grades every finding by the evidence behind it.

The checklist itself

Six checks, in dependency order. Each is testable; none is folklore.

  1. Raw-HTML content

    Your copy exists without JavaScript execution.

  2. Crawler access

    AI user agents aren't blocked by robots.txt, WAF rules, or bot managers.

  3. Structured data

    JSON-LD valid and server-rendered.

  4. Answer shape

    Question headings with the answer in the first sentence.

  5. Indexability

    Canonical hygiene, no accidental noindex.

  6. Entity grounding

    Consistent organization facts across pages.

What the audit adds beyond the checklist

Evidence and priority. Anyone can run the list; the audit shows per-template proof (what the crawler saw versus what you see), grades each recommendation by documented behavior versus speculation, and orders fixes by impact. Delivered as the AI Search Readiness Audit, with the implementation sprint executing the list from $2,500.

A person reviewing analytics charts on a laptop screen and a printed report

The one thing most sites fail first

Raw-HTML content, on JavaScript-heavy sites. If your React or SPA pages return an empty shell before hydration, the content may be missing from what AI systems retrieve: the crawler documentation from OpenAI and Perplexity does not promise JavaScript rendering, and in our audits shell-only pages are the most common failure. The fix is server rendering or prerendering the routes that matter, and it is usually the highest-impact item on the report.

Diagram comparing what an AI crawler sees in raw HTML versus a client-side-JS-only page before hydration

Does This Checklist Apply to React, Next.js, or AI-Generated Sites?

Want the Terminology or the Entity-Consistency Context Behind This Checklist?

Going deeper

AEO audit questions

What is AEO, in one sentence?

Answer Engine Optimization: making your content technically liftable and factually quotable by systems that answer questions directly, from AI Overviews to voice assistants.

What is the difference between this checklist and the AI search optimization service?

This page is the technical checklist and the graded audit that tests it. The AI search optimization service covers the whole offer: the audit, the implementation sprint, and how AEO and GEO fit together. Start here if you want to know what gets checked.

Can I run this checklist myself?

Most of it, yes, and our guide to getting cited by ChatGPT and Perplexity walks through the steps. The audit exists for the per-template evidence, the prioritization, and the findings that need tooling to see.

Does AEO replace SEO?

No. It sits on top of it. Google's documentation says a page must be indexed and eligible to show a snippet to appear in AI Overviews or AI Mode, which is classic SEO's job.

How long does the audit take?

Five to ten business days for standard sites, like our other audits. Large multi-template and e-commerce sites get a stated timeline with the quote.

What if my site passes everything?

Then you get a short report saying so, and the honest advice that your next gains are content-side, not technical. That outcome is real and we've delivered it.

AI search readiness

Get Your AEO Technical Audit and Checklist Score.

The $1,500 audit runs the full six-check list against your site and grades every finding by the evidence behind it, not a guess.