Optimize Your Website for AI Search
The verifiable steps that make AI systems cite your site, and the folklore to skip.
Guides
Website Operations Guides
Plain answers to the questions that come up before you hire anyone: what upkeep costs, how to move a site safely, and how to be found by AI search. Sources are cited and dated.
Which Website Guide Answers Your Question?
These guides cover three decisions. Keeping a site running: what maintenance costs and how maintenance differs from management. Moving a site: what a migration costs and the SEO checklist that keeps rankings intact. Being found by AI search: how to optimize for it, what the acronyms mean, and why consistent brand data matters.
Which guide answers your question?
Start from the decision in front of you. Each group below links the guides that answer it.
Keeping a website running
What maintenance costs and how maintenance differs from management. The service itself is on the website management page.
Moving a website
What a migration costs and the SEO checklist. Platform-specific guides are in the website migration hub.
Being found by AI search
How to optimize for AI search, the SEO, AEO, AIO, and GEO terms, and brand consistency.
How are these guides sourced?
Market figures come from named, dated published guides, and vendor behavior comes from the vendor's own documentation, with the check date shown. Our own prices come from the same published list as the pricing page, so a guide never restates a fee that could drift. Where a claim is our observation from client work, the guide says so.
All Website Operations Guides
SEO vs AEO vs AIO vs GEO Explained
What each acronym means, where they overlap, and which are worth tracking.
Brand Consistency and Discoverability
Why inconsistent entity data confuses search engines and AI answers, and how to fix it.
How Much Does Website Maintenance Cost?
Published monthly ranges by site type, what each level buys, and how to compare plans.
Website Maintenance vs Management
How maintenance, support, and management differ, and which one you are actually buying.
Website Migration SEO Checklist
What to lock down before, during, and after a move so rankings survive, built on Google guidance.
How Much Does Website Migration Cost?
Costs by type of move, provider, and site size, from free host moves to six figures.
Going deeper
Guide questions
Are these guides written to sell a service?
They end by pointing to the related service, but the answers stand on their own: costs are quoted from published market ranges, and the checklists work without hiring anyone.
How current are the figures?
Each guide dates its sources. Market cost ranges and vendor documentation change, so treat a guide as a snapshot and check the cited source for the latest.
Where do I find platform-specific advice?
Platform comparisons are in the comparison hub, and platform-specific migration guides are in the migration hub.
What if my question is not covered?
A Strategy Hour covers questions these guides do not, with a senior engineer working from your specific site.
Guides
Not Sure Which Answer Applies to Your Site?
A technical audit shows what your site actually needs, so you read the guide that matches your situation.