Website migration

WordPress to Shopify Migration, SEO Preserved

Move a WooCommerce store to Shopify with products, customers, orders, and rankings intact. The risk is not Shopify; it is the data shape and the URLs, and that is where we start.

Book a Technical Audit ($795)

How Do You Migrate From WordPress to Shopify?

A WordPress to Shopify migration moves a WooCommerce catalog, customers, orders, and SEO equity onto Shopify while the store keeps selling. The $495 Migration Risk Assessment inventories your URLs and audits what each data type can export, then gives a fixed quote from $1,500. It fits stores that want hosting, security, and updates handled for them, and it is not the right move when the real problem is speed or a workflow.

What carries over from WooCommerce to Shopify, and what limits apply?

The catalog is rarely the hard part. The limits sit on the Shopify side of each import. Linked facts come from Shopify's own documentation, checked 10 October 2026; unlinked cells are our description.

WooCommerce data types and the Shopify limits that shape how each one moves
Comparison point	What Shopify says	What it means for the move
Products	A product CSV cannot exceed 15 MB, headers are case-sensitive, files must be UTF-8, and an import cannot be canceled once it starts (Shopify Help Center: Importing products).	The catalog is split into batches and imported against a backup, then spot-checked variant by variant.
Customers	Customer files must be UTF-8, and exported files are limited to 15 MB (Shopify Help Center: Importing and exporting customers).	Customer records move in batches, with marketing consent carried over deliberately, not by default.
Orders	Shopify's own order export covers captured payments only (Shopify Help Center: Exporting orders).	Order history moves through an importer or the API and is reconciled against totals before cutover.
URL redirects	Redirects import from CSV, standard stores can hold 100,000, and you cannot redirect from fixed paths such as /products or /collections (Shopify Help Center: URL redirects).	Every old product, category, page, and post URL gets a one-to-one entry in a redirect file.

What Shopify says

Products: A product CSV cannot exceed 15 MB, headers are case-sensitive, files must be UTF-8, and an import cannot be canceled once it starts (Shopify Help Center: Importing products).
Customers: Customer files must be UTF-8, and exported files are limited to 15 MB (Shopify Help Center: Importing and exporting customers).
Orders: Shopify's own order export covers captured payments only (Shopify Help Center: Exporting orders).
URL redirects: Redirects import from CSV, standard stores can hold 100,000, and you cannot redirect from fixed paths such as /products or /collections (Shopify Help Center: URL redirects).

What it means for the move

Products: The catalog is split into batches and imported against a backup, then spot-checked variant by variant.
Customers: Customer records move in batches, with marketing consent carried over deliberately, not by default.
Orders: Order history moves through an importer or the API and is reconciled against totals before cutover.
URL redirects: Every old product, category, page, and post URL gets a one-to-one entry in a redirect file.

Sources, checked 10 October 2026

How do you keep rankings through a WordPress to Shopify move?

Rankings attach to URLs, and a WooCommerce store and a Shopify store do not share a URL structure. Every old product, category, page, and blog URL gets a hand-built 301 to its Shopify equivalent, titles and meta descriptions are carried over field by field from your SEO plugin rather than regenerated, and the redirect file is verified on staging before any DNS change. Shopify only allows redirects from URLs that currently return a 404 (Shopify Help Center: URL redirects), so the redirect file is loaded once the new store is live, which is why the cutover window and the redirect import are planned together.

A store owner writing notes at a desk among shipping boxes with a clothing rack and laptop nearby

What happens to your plugins, payments, and content?

A WooCommerce store is a stack of plugins, each doing a job. The migration is a replacement plan for those jobs, decided during the assessment, not after.

Plugins become apps or native features

WooCommerce's extension ecosystem covers subscriptions, bookings, memberships, shipping carriers, and tax (WooCommerce plugin page on WordPress.org). Each one needs a Shopify equivalent, a native feature, or a decision to drop it.

Payments change terms

Shopify Payments avoids third-party transaction fees; third-party payment providers carry them (Shopify Help Center: Third-party payment provider transaction fees). Which gateway you keep changes the cost of the move's payoff.

The blog and content site need a decision

If WordPress also runs your blog or marketing pages, you can move everything, or move only the store and keep WordPress for content. The assessment settles which, because it changes the redirect scope.

When is Shopify not actually the fix?

Sometimes the store is fine and the problem is somewhere else. If the pain is speed, Core Web Vitals work on the existing WooCommerce store, from $2,500 for e-commerce, can fix it without a platform change. If the pain is upkeep, a management retainer may be cheaper than moving. If the requirement is a workflow such as tiered B2B pricing or an approval step, a small custom application beats stacking apps on either platform. The Shopify vs WooCommerce comparison sets out the trade-offs.

What does a WordPress to Shopify migration cost?

Migrations are quoted from $1,500 after the $495 assessment, which credits toward the project. What moves the number: product and variant count, order history depth, the number of plugins that need an equivalent, theme work, and the size of the redirect map. The assessment turns those variables into a fixed quote, and the quote is the price. Market ranges are in the website migration cost guide.

Diagram of five quote drivers feeding one fixed quote: product and variant count, order-history depth, plugins needing an equivalent, size of the redirect map, and theme and checkout work

Three lines from a real 301 redirect map

Every migration produces a file like this covering every URL on the old store:

csv

Redirect from,Redirect to
/product/blue-widget/,/products/blue-widget
/product-category/widgets/,/collections/widgets
/2023/05/big-news/,/blogs/news/big-news

Shopify imports redirects from a CSV like this. The old WordPress URLs on the left are placeholders; a real file has one row per URL that carried traffic.

Every Other Platform Migration We Run

The guaranteed process behind every platform pair, and the guides for each.

Fixing Checkout Speed on the New Shopify Store

Manual engineering against real-user field data, not another caching plugin. Fixed-fee diagnostic and remediation sprints measured against 28-day CrUX data.

Ongoing Management Once the Store Lands on Shopify

Updates, security, backups, and uptime monitoring on fixed-fee tiers.

Not Ready to Leave WooCommerce Yet?

What We Fix or Maintain on WordPress and WooCommerce Instead

What we fix, maintain, or migrate specifically on WordPress.

Ongoing Shopify Support Once the Migration Is Done

What we fix, maintain, or migrate specifically on Shopify.

Going deeper

WordPress to Shopify questions

How do you migrate from WooCommerce to Shopify without losing SEO?

Inventory every URL, build a one-to-one 301 redirect map from old product, category, page, and post URLs to their Shopify equivalents, carry titles and meta descriptions over unchanged, verify on staging, and cut over in a low-traffic window with the redirects loaded immediately.

Will I lose my WooCommerce order history?

Not if the plan covers it. Shopify's own order export covers captured payments only, so order history moves through an importer or the API and is reconciled against totals before cutover.

What happens to my WooCommerce plugins?

Each plugin is mapped to a Shopify app, a native feature, or a deliberate drop during the assessment. Subscriptions, bookings, and memberships need the most care.

Can I keep my WordPress blog and only move the store?

Yes. Keeping WordPress for content and moving only the store is a valid scope. It changes the redirect map and how the two sites link, which the assessment settles.

How long does a WordPress to Shopify migration take?

Small catalogs take weeks, and large catalogs with order history and many plugins take longer, driven by data volume and how many plugin jobs need replacing. The assessment gives a real timeline.

Is moving from WooCommerce to Shopify worth it?

It is when you want hosting, security, and updates handled by the platform and the store is the business. It is not when the real problem is speed or a custom workflow, which cheaper fixes can solve.