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Website migration

Squarespace or Wix to WordPress Migration, SEO Preserved

You've hit the platform's ceiling: the features it won't add, the speed it won't reach, the export button it barely has. Moving to WordPress is routine when it is done as a process instead of a weekend.

How Do You Migrate From Squarespace or Wix to WordPress?

Migrating from Squarespace or Wix to WordPress preserves your SEO when every old URL 301-redirects to its new home and content moves unchanged. The $495 assessment inventories your URLs and extractable content first; the migration is quoted fixed from $1,500 and cut over with the old site still live.

Why builders make leaving hard, and what that means for you

Leaving a builder is mostly an extraction problem. Squarespace offers a partial export built for WordPress import, and Wix does not let the site run anywhere else. The practical consequence is that extraction, not WordPress setup, is the work, and it must be audited before quoting. That's the assessment's whole job.

A developer editing website migration code on a laptop

What can you take with you from Squarespace or Wix?

The two builders differ most on export. Linked facts come from each vendor's own documentation, checked 10 October 2026; unlinked cells are our description.

Squarespace to WordPress

Can the site move as it is?
Partly: an XML export is built for importing into WordPress (Squarespace Help: Export your site content).
What exports
Pages, one blog with its posts and comments, and text and image blocks (Squarespace Help: Export your site content).
What you rebuild or extract
Store pages, products, video and audio blocks, styles, and custom CSS are not exported (Squarespace Help: Export your site content).
Where it lands
WordPress, where the XML file is brought in through its import tools.

Wix to WordPress

Can the site move as it is?
No. The site must be hosted and operated on Wix's servers (Wix Help Center: Exporting or embedding your Wix site elsewhere).
What exports
Physical store products as CSV, up to 5,000 rows per file; digital products are not supported (Wix Help Center: Wix Stores, exporting your product list).
What you rebuild or extract
Pages, posts, and media are extracted and rebuilt, then checked against the URL inventory.
Where it lands
WordPress, built on staging while the Wix site keeps trading.

Sources, checked 10 October 2026

Will I lose SEO, answered properly

Rankings attach to URLs and content, not platforms. Move the content faithfully, 301 every URL one-to-one, keep titles and headings, and rankings follow within weeks. The builder-specific catch: Squarespace and Wix generate URL patterns WordPress won't reproduce, so the redirect map is hand-built, and that is normal.

Diagram of the three rules that keep rankings intact: move content faithfully, 301 every URL, keep titles and headings

What you gain on the other side

Ownership. Your content in a database you control, hosting you choose, performance ceilings that are yours to raise on the Core Web Vitals page, and no feature waitlist. The honest cost: WordPress needs maintenance, which is what retainers are for, from $97/month on the Website Management page. If the ceiling you've hit is cosmetic, we'll tell you to stay; the assessment sometimes ends that way.

Diagram comparing what you gain from WordPress, ownership, hosting, and a raisable performance ceiling, against the honest cost of ongoing maintenance

When should you not migrate to WordPress at all?

In several cases, WordPress is not actually the destination even when Squarespace or Wix is genuinely showing strain.

The ceiling is cosmetic

Content and structure, not the platform: the fix is optimizing what you have, not migrating off it.

The real goal is commerce at scale

Shopify fits growing catalogs and checkout complexity better than WordPress plus WooCommerce ever will.

The real goal is maximum speed, no builder GUI

A static Astro or Next.js site skips WordPress's own overhead entirely.

The actual pain is a workflow, not content

Member roles, scheduling, or an approval chain. Neither Squarespace, Wix, nor WordPress is built to run that; a custom application is.

WordPress is the right target specifically when the need is content ownership, editorial workflow, and a plugin-solved feature the old builder structurally can't reach. The Squarespace vs WordPress comparison and the Wix vs WordPress vs Webflow comparison set out the trade-offs with sources.

Three lines from a real 301 redirect map

Every migration produces a file like this covering every URL on the old site:

apache

# .htaccess excerpt - one entry per legacy URL, no wildcards for money pages
Redirect 301 /shop/blue-widget        https://example.com/products/blue-widget/
Redirect 301 /about-us                https://example.com/about/
Redirect 301 /blog/2023/05/big-news   https://example.com/blog/big-news/

Fixing Core Web Vitals on the New WordPress Site

Manual engineering against real-user field data, not another caching plugin. Fixed-fee diagnostic and remediation sprints measured against 28-day CrUX data.

Not Ready to Leave Squarespace or Wix Yet?

Going deeper

Squarespace and Wix to WordPress questions

Will I lose SEO if I leave Squarespace?

Not if the migration maps every URL one-to-one and moves content unchanged. Fluctuation for a few weeks is normal; loss comes from skipped redirects, which is why the map is built from a full URL inventory, not a template.

How do you migrate a website from Squarespace to WordPress?

Run the assessment, then export the XML file Squarespace provides for WordPress import, rebuild what it leaves out (store pages, products, styles), map every old URL one-to-one, verify on staging, and cut over once the checks pass.

How do you migrate a website from Wix to WordPress?

Wix's help center says the site must be hosted on Wix, so there is no whole-site file to import. Pages, posts, and media are extracted and rebuilt on WordPress, store products export as CSV, and every old URL gets a 301 to its new address.

Can you get my blog out of Wix?

Yes, though it is the hardest part: posts are extracted separately and verified against the URL inventory. The assessment tells you exactly what is recoverable before you pay for the migration.

How much does it cost?

$495 for the assessment, credited toward the migration; the migration quotes fixed from $1,500. Page count, blog size, and e-commerce move the number, and the quote itemizes them.

Do I need to keep paying Squarespace or Wix during the migration?

Yes, until cutover is verified: the live site is both your revenue and your rollback. One extra month of builder fees is cheap insurance.

Is WordPress always the right place to land?

No. Commerce at scale usually fits Shopify better, pure speed and ownership without a page-builder GUI points to Astro or Next.js, and an actual workflow, not content, points to a custom application. The assessment names which of those fits before anything gets quoted.

Who maintains the WordPress site afterward?

You, or us. WordPress trades the builder's ceiling for maintenance responsibility, and our retainers from $97/month exist for exactly that trade.

Website migration

Move From Squarespace or Wix to WordPress.

If the ceiling you've hit might be fixable without leaving your platform, a technical audit checks that before you commit to a migration.